Building a First-Party Data Strategy: The CMO’s Survival Guide for a Cookieless Future
With major browsers phasing out third-party cookies, digital marketing is entering a new era where first-party data becomes a brand’s most valuable asset. This shift isn’t just a technical adjustment for Chief Marketing Officers (CMOs) and digital leaders. It’s a strategic overhaul. So, how can modern marketers, especially those in emerging regions like Guwahati and … Read more